Creativity in the Time of AI
TWA Health

Can AI be creative? Some say yes, clearly and others say no, never. So let’s see what each side is actually talking about.
AI Can Be Creative
People who say AI is creative usually don’t mean that it has feelings, intuition or life experience. They mean that AI can combine ideas in new ways.
AI can:
How to use AI creatively (this way)
AI works best when you treat it as:
AI Can’t Be Creative
The other side is just as important and often more precise. AI has no consciousness, no intent, no personal taste and no sense of risk, meaning or consequence.
What “not creative” means here
Creativity (in the human sense) is:
…and AI doesn’t do that.