Fear based marketing
The myth of ageless skin
Is “ageless” skin even possible… or it is just a promise that can’t be fulfilled?
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Healthcare marketing & AI
Insights
Observations and ideas on healthcare, wellness and beauty marketing.
Luxury marketing
Redefining luxury
Luxury today is no longer defined by just high costs or exclusivity. Instead, it’s being redefined as something more meaningful: creating value through experiences that delight & lift the human spirit.
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Marketing
Gen Z broke the marketing funnel - here’s what that means for brands
For decades, marketers have relied on the traditional consumer funnel: a linear path where consumers move from awareness to action. But Gen Z isn’t following that model.
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Marketing
Beauty clinics and studios: do all sound similar?
So you’re running a beauty clinic. Cool! You offer facials, lasers, injections - guess what? So does every other clinic out there. But here’s the secret…
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Marketing
Nostalgia Marketing
This post outlines how to apply nostalgia marketing in sectors such as wellness, aesthetic medicine and beauty. Nostalgia marketing serves as a powerful tool to create a deep connection with your audience. It’s not about reminding the past… it’s about finding ways to connect and create emotional bonds.
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Marketing
Separating True Research from Marketing Hype
In theory scientific studies aim to uncover truths through careful, unbiased methods.In practice marketing can often sneak into the process, bending data to highlight what sells, not what’s most accurate.
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