For decades digital trust was built on familiar signals: verified websites, SSL locks, privacy policies and brand reputation. But the rise of generative AI has redrawn the map. Suddenly, the internet is full of voices that sound human, information that seems official and faces that were never real.
Fear based marketingIs “ageless” skin even possible… or it is just a promise that can’t be fulfilled?
Luxury marketingLuxury today is no longer defined by just high costs or exclusivity. Instead, it’s being redefined as something more meaningful: creating value through experiences that delight & lift the human spirit.
MarketingFor decades, marketers have relied on the traditional consumer funnel: a linear path where consumers move from awareness to action. But Gen Z isn’t following that model.
MarketingSo you’re running a beauty clinic. Cool! You offer facials, lasers, injections - guess what? So does every other clinic out there. But here’s the secret…
MarketingThis post outlines how to apply nostalgia marketing in sectors such as wellness, aesthetic medicine and beauty. Nostalgia marketing serves as a powerful tool to create a deep connection with your audience. It’s not about reminding the past… it’s about finding ways to connect and create emotional bonds.
MarketingIn theory scientific studies aim to uncover truths through careful, unbiased methods.In practice marketing can often sneak into the process, bending data to highlight what sells, not what’s most accurate.